Quick answer
Choose a brochure or leaflet only when it is one of the options in your task and it serves the stated audience and purpose. The goal is not to reproduce a memorized template. Make the relationship between reader, purpose, content and form visible throughout the response.
When a brochure or leaflet makes sense
People who will pick the text up, scan it and decide in seconds whether it concerns them.
Inform or persuade a target group with practical information they can act on.
Start by writing a one-line communication brief: who is reading or listening, what they need from you and what should happen after they receive the text. If another allowed form would make that job clearer, choose the other form.
A practical structure, not a memorized template
A heading that names the offer or issue, short sections under clear subheadings, direct address, specific practical details such as times, places and contacts, and a final call to action.
Conventions should make the communication easier to understand. They are not decoration. If a heading, greeting, direct address or sign-off does not help the reader understand the relationship and purpose, do not add it simply because an online template told you to.
- Audience is obvious
- Purpose appears early
- Required content is covered
- The form remains consistent
- The ending completes the communication job
IB English B in Nektar
Practise IB English B in the Nektar app.
Choose SL or HL, work through reading, listening and vocabulary lessons, and get feedback on Paper 1 writing and individual oral responses. Keep official IB material for your checkpoints.
Original opening example
For an original exchange student welcome practice task, one possible opening is: “New to Lakeside? Here is what your first week looks like, who to ask and where to find lunch.”
Do not memorize that sentence. Instead, explain why it suits this audience and purpose, then rewrite the opening for a different context. If changing the recipient barely changes your language, you may be writing a generic essay rather than controlling register and form.
Original Paper 1-style practice prompt
Your school will host a group of exchange students next term. Write a leaflet that welcomes them and explains what they need to know for their first week.
This is an original Nektar practice prompt, not an official IB examination question. Plan the audience, purpose and required details before drafting. After writing, cover the prompt and ask another reader to infer who the text is for and what response you wanted.
Return to the main Paper 1 guide to compare this form with other choices.
Common mistakes to catch in revision
A useful revision asks whether the form improves communication, not whether it contains a checklist of surface features. The most important problems usually come from a mismatch between the task and the writing.
- Writing continuous essay paragraphs under a single heading
- Using subheadings that add no information
- Forgetting the practical details a reader needs in order to act
Frequently asked questions
Can I always choose a brochure or leaflet in English B Paper 1?
No. Choose only from the text types offered in the actual task and select the one that best serves its audience and purpose.
Should I memorize a fixed brochure or leaflet template?
No. Learn useful conventions, but adapt structure and register to the specific communication job.
Is the practice prompt on this page an official IB question?
No. It is an original Nektar prompt. Use official specimen material and your teacher for exam-specific practice and marking.
IB English B in Nektar
Practise IB English B in the Nektar app.
Choose SL or HL, work through reading, listening and vocabulary lessons, and get feedback on Paper 1 writing and individual oral responses. Keep official IB material for your checkpoints.